Québec Bio

The Project

Québec Bio’s objective was to promote and develop the brand among young consumers living in couples with or without children, who were already receptive to buying and
consuming organic food. Télé-Québec was identified as a partner that could effectively reach this type of consumer, offering relevant environments to support the Québec Bio
message.

Médialliance proposed an associative campaign in “Donner l’goût” and “Moi j’mange” that ran for 8 weeks. In addition, the use of sponsorship panels, a transitional logo, animated
banners, a presence on self-promotions and a digital component helped raise the profile of Québec Bio, as well as that of 3 of its members: Ferme des Voltigeurs, l’Ancêtre and Boulangerie Inewa, in addition to the Government of Quebec.