Producteurs de pommes du Québec

Since 2017, Médialliance has been supporting the Quebec Apple Growers in the rollout of their media strategies. This long-standing partnership has allowed us to continuously refine our approach, deepening our understanding of their objectives, consumer behaviors, and market dynamics.

In this latest campaign, the goal was clear: boost sales by revitalizing the apple’s role in the kitchen and inspiring consumers to incorporate it into a wide variety of recipes—far beyond traditional desserts. On the menu: veggie bowls, pork chops with apples and sheet-pan vegetables, mac’n cheese… simple, delicious, and on-trend ideas.

We leveraged high-impact retail environments, particularly the flyers of Québec’s leading grocery retailers, to reach consumers at the critical moment of purchase. This strategy significantly enhanced the visibility of Québec apples among families and value-conscious shoppers eager for culinary inspiration.

The creative, developed by Compagnie & Cie, highlighted the apple’s culinary versatility, with eye-catching visuals and inviting messages centered on tasty, accessible, and inspiring recipe ideas.