Media planning

The world of media is increasingly complex, we are here to simplify your life by developing a strategy for you where the chosen media will be perfectly integrated into your marketing mix.

Choices that optimize your investment

Your advertising campaign is an extension of your other marketing actions. With effective media planning, thanks to the data collected, the media become as many touchpoints as possible for the target with your brand, thus optimizing your return on investment.

Ultimate goal

The communication channels must be selected with care so that they are perfectly adapted to your reality, your needs, and the challenges of advertising creation. Each of the media chosen according to the objectives identified must be a vector for the success of your campaign.

In a consumer universe where there is more and more advertising noise, we will help you stand out with relevant and effective media creativity projects. Our goal is to allow you to exceed the objectives set.

Media planning tools


Understanding Canadians' media consumption: who, what, where, when and how we watch and listen to television and radio. Numeris provides audience data and key insights into audience behaviors within the multimedia universe. Learn more

Vividata Connaissez votre auditoire

Vividata provides us with in-depth data on media consumption, updated on a continuous basis. This database also allows us to better understand consumer behavior to make informed marketing decisions. Learn more


Comscore is a partner for media planning, monetization and rating across all platforms. Learn more

COMMB Bureau canadien du marketing et de l'évaluation de l'affichage

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) establishes and verifies standards for measuring out-of-home audiences, publishes traffic data that enables informed choices in media planning . Learn more

Google Analytics

Google Analytics is Google's statistical tool, which provides access to a multitude of data on website traffic, to analyze their audience and thus enlighten the team to make better strategic choices. Learn more