Media planning
The world of media is increasingly complex, we are here to simplify your life by developing a strategy for you where the chosen media will be perfectly integrated into your marketing mix.
Choices that optimize your investment
Your advertising campaign is an extension of your other marketing actions. With effective media planning, thanks to the data collected, the media become as many touchpoints as possible for the target with your brand, thus optimizing your return on investment.
Ultimate goal
The communication channels must be selected with care so that they are perfectly adapted to your reality, your needs, and the challenges of advertising creation. Each of the media chosen according to the objectives identified must be a vector for the success of your campaign.
In a consumer universe where there is more and more advertising noise, we will help you stand out with relevant and effective media creativity projects. Our goal is to allow you to exceed the objectives set.
Media planning tools
Understanding Canadians' media consumption: who, what, where, when and how we watch and listen to television and radio. Numeris provides audience data and key insights into audience behaviors within the multimedia universe. Learn more
Vividata provides us with in-depth data on media consumption, updated on a continuous basis. This database also allows us to better understand consumer behavior to make informed marketing decisions. Learn more
Metrica is a digital panel that helps you better understand the targets' media habits. Learn more
The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) establishes and verifies standards for measuring out-of-home audiences, publishes traffic data that enables informed choices in media planning . Learn more
Google Analytics is Google's statistical tool, which provides access to a multitude of data on website traffic, to analyze their audience and thus enlighten the team to make better strategic choices. Learn more