Expertises
Google and Display Ads
When we talk about Google advertising, what do we mean? At Médialliance, we simplify Google advertising for our clients. Rather than getting lost in the multitude of options, we identify the formats and strategies best suited to your goals: increasing your visibility, attracting qualified leads, or converting your visitors into customers.
1. Search Ads
Have you noticed that on Google, the top results often display the word “sponsored”?
These are paid ads that are part of search engine marketing, also known as SEM. This strategy makes your website more visible on Google or Bing, attracts customers who are actively searching for your products, and maximizes your conversions. But be careful: without a good strategy, it’s easy to spend money unnecessarily and not get the results you want.
2. Display Ads
Have you ever read an article online, then seen an ad for the same company follow you to other sites? That’s exactly what display ads do.
In the form of banners, images, or videos, they appear on sites and apps frequented by your audience via Google Ads and Microsoft Advertising. Remarketing reminds those who have already shown interest of your message, while precise targeting based on interests and behaviors increases your chances of conversion.
3. Shopping Ads
When you search for a specific product on Google, it’s not uncommon to see boxes with an image, price, and store name appear at the top of the page. These are Shopping Ads. They allow retailers to present their products directly to interested customers, even before they visit their website. The advantage is clear: customers can immediately see what you are selling and at what price, and can click to buy, which significantly increases the chances of conversion.
4. Local Ads
Why do some restaurants, lawyers, or real estate agents in your city appear more than others on Google?
These are often local ads. They appear directly on Google Maps or at the top of search results when a user searches for a service or product near them.
These ads allow you to promote your business to nearby customers, display your hours and address, and even offer direct actions such as calling or getting directions. For local businesses, this is an effective way to quickly attract qualified traffic without relying solely on brand awareness.
5. Smart Ads
Smart Ads are automated Google campaigns that display your ads on the Search Network, Display Network, and Google Maps based on your goals and budget. Although many decisions are managed by the algorithm, Médialliance steps in to optimize content, targeting, and bids to maximize your conversions and return on investment, even with simplified management.