Expertises
Advertising on TikTok
With over 13 years of experience in media placement, Médialliance knows how to leverage TikTok's unique and complex algorithm to maximize the visibility of your campaigns. This platform is ideal for reaching a young and ultra-connected audience, but it is also rapidly gaining popularity among other age groups. More than 60% of users are under 30 and consume short, engaging content, often in bursts.
Take advantage of TikTok’s powerful algorithm
Unlike Facebook or Instagram, reach on TikTok does not depend on your followers, but on how your ads are delivered by the algorithm. The algorithm analyzes each user’s interests and behaviors to show your ads to the people most likely to be interested. The result: increased visibility, rapid reach, and strong conversion potential.
We choose the right formats
There are several ad formats available on TikTok, and the choice depends on your goals and the type of content you have.
In-Feed Ads
In-Feed Ads are integrated directly into the “For You” feed like regular videos. They are ideal for generating engagement or clicks, as they appear naturally in the content that users view every day.
Top View
Top View Ads appear as soon as the app is opened, making them perfect for brand awareness campaigns. They immediately capture the attention of a large number of users and maximize the visibility of your message.
Spark Ads
Spark Ads allow you to turn organic content—whether it’s your own posts or those of partner creators—into advertising. This format leverages the authenticity and virality unique to TikTok, building trust and engagement with your audience.
We target the right audience
With TikTok Ads Manager, we can target users based on their interests, behaviors, and profiles similar to your best customers (lookalikes). The algorithm takes care of delivering your ads to the people most likely to be interested, even if they don’t know you yet.
We optimize the budget to measure results
Cost per click (CPC)
CPC, or cost per click, means you only pay when a user clicks on your ad. This model is ideal if your goal is to drive visitors to content, an offer, or your website, paying only for actual interactions.
Cost per thousand impressions (CPM)
CPM, or cost per thousand impressions, means you pay for your ad to be seen a certain number of times. This is the perfect format for maximizing visibility and building brand awareness among a large audience.
Cost per action (CPA)
CPA, or cost per action, means that you only pay when a specific action is taken, such as a purchase, registration, or document download. This model is very useful for directly measuring return on investment and ensuring that every dollar spent generates a concrete conversion.
We track and optimize your results
We track your key performance indicators (KPIs) such as view rate, engagement, and conversions. By testing different versions of ads and adjusting your campaigns, we ensure that every investment is used where it yields the greatest return.