To build an effective and efficient media strategy that will maximize your business results, it is essential to conduct an exhaustive search for tangible data from many sources. Research is the corner stone of media planning; it ensures consistency between the different elements and the robustness of the strategy.
We use recognized analysis tools such as Vivadata, Numéris and Comscore which complement our expertise. These tools make it possible to validate the information collected and the initial hypotheses. We also use your data sources such as Google Analytics, as well as your research results or any other relevant information to have a complete picture of your situation.
We analyze all this information to fully understand the consumer, his profile, his purchasing behavior and his media habits, this is essential to precisely define your target customers.
Sometimes underestimated in marketing thinking, this first step gives you a better understanding of your consumers and ensures optimal performance of your media strategy. This will make all the difference to your campaign results.