Expertises
Research and analysis
To build an effective and efficient media strategy that will maximize your business results, it is essential to conduct an exhaustive search for tangible data from many sources. Research is the corner stone of media planning; it ensures consistency between the different elements and the robustness of the strategy.
The cornerstone of your media strategy
To build an effective media strategy that generates business results, it is essential to rely on in-depth research based on tangible data. This key step ensures the consistency of all elements of media planning and reinforces the robustness of the strategy adopted.
Data-driven decisions
At Médialliance, we believe that data should inform every decision. Media research is not just a starting point: it is the foundation that allows you to direct your investments to the right channels, at the right time, and to the right audiences.
Understanding your consumers
Analysis is not limited to collecting figures: it aims to provide an in-depth understanding of your customer base. We study their socio-demographic profile (age, income, location), their purchasing behavior (motives, triggers, frequency), and their media habits (channels used, consumption times, intensity). This detailed understanding allows us to precisely define your target audiences, identify the right touchpoints, and tailor your messages to maximize impact.
A competitive advantage
Often underestimated, media research is a powerful lever for reducing investment risk, directing your budgets to the most effective channels, anticipating consumer behavior, and ensuring the optimal performance of your strategy. This step makes all the difference between a decent campaign and one that generates a higher return on investment.
Transforming data into decisions
At Médialliance, we transform data into concrete strategic decisions, ensuring that every media investment is well thought out, effective, and generates measurable results.
Research and analyses tools
TV and radio audiences - Numeris is the Canadian benchmark for understanding who watches TV, who listens to the radio, and when. We use this data to identify the best slots and programs so that your campaigns are broadcast when your audience is most receptive. The result: increased visibility and optimized investment. Learn more
Multimedia consumption - Vividata provides detailed and continuously updated studies on consumer habits. We know which newspapers, websites, and magazines your audience reads and how they interact with different media. This information allows us to build customized strategies tailored to the reality of your market. Learn more
Digital Behaviors - Metrica is a digital panel that analyzes online browsing habits and behaviors. What apps do your customers use? What sites do they visit? How much time do they spend on each platform? These insights help us position your campaigns exactly where your targets are active. Learn more
Outdoor advertising - The Canadian Outdoor Measurement and Marketing Bureau (COMMB) is the benchmark for outdoor advertising. Thanks to its verified traffic data, we choose the most effective billboards and locations to achieve maximum visibility among a qualified audience. Learn more
Web performance - Google Analytics provides a clear overview of your online campaigns' performance. Number of visitors, traffic sources, user journeys, conversion rates... We analyze each indicator to adjust your strategy in real time and maximize results, generating a measurable return on investment. Learn more