Advertising for LinkedIn

LinkedIn is not like other social networks: it is the leading platform for professional networking. Every day, millions of decision-makers, recruiters, and experts use it to find solutions and business partners. Médialliance transforms this platform into a powerful B2B lever, placing your offers, services, and expertise directly in front of the right people.

Why LinkedIn works for professional campaigns

While Facebook, Instagram, and TikTok focus on entertainment and rapid content consumption, LinkedIn stands out for its trustworthiness and credibility. Users come here to find solutions, knowledge, and opportunities, making it an ideal environment for B2B companies and recruitment.

We target real decision-makers

With LinkedIn Ads, we can go far beyond traditional socio-demographic criteria. It is possible to target users based on their job title, hierarchical level, their company’s industry, size, and the skills or certifications listed on their profile. This precise targeting ensures that your message reaches the people who actually have the power to buy or influence a purchasing decision.

We choose formats suited to B2B

Integrated forms (Lead Gen Forms)

Forms integrated into LinkedIn, called Lead Gen Forms, make it easy to collect qualified leads without the user leaving the platform, simplifying the conversion process and increasing response rates.

We focus on value and credibility

LinkedIn users don’t want flashy ads: they’re looking for useful and reliable information. We transform your content—studies, testimonials, webinars, or demonstrations—into campaigns that reinforce your authority while generating qualified leads.

We optimize your budget and measure results

Cost per click (CPC)

CPC, or cost per click, means you only pay when a user clicks on your ad. This is particularly useful if your goal is to drive visitors to content, an offer, or your website.

Cost per thousand impressions (CPM)

CPM, or cost per thousand impressions, means that you pay for your ad to be seen a certain number of times. This billing method is ideal for increasing awareness of your business and reaching a wide audience.

Cost per lead (CPL)

CPL, or cost per lead, means you only pay when a user provides their contact information via a LinkedIn form, for example to sign up for a demo or download a document. This model is perfect for generating qualified leads directly from the platform.

We choose the most suitable model and track your results

We help you determine the most relevant model for your objectives, whether it’s to increase awareness, generate leads, or recruit talent. We then rigorously track key B2B indicators: number and quality of leads obtained, cost per lead, actual engagement with your content, and volume of registrations for your professional events. This monitoring gives you a clear and measurable view of the return on investment for each campaign.