Sainte-Justine UHC Foundation
In 2023, more than 730,000 lights were lit at the 16th edition of the Grand Sapin, a record to date!
The project
The partnership with the Sainte-Justine UHC Foundation began during the pandemic. From an event-based fundraising model, the Sainte-Justine UHC Foundation had to quickly reinvent itself to continue generating the funds so important to research, support the development of pediatric care, and above all deliver an incredible message of hope and reassurance.
At Médialliance, our human dimension goes beyond the attention we pay to our in-house team. The Médialliance team dedicated to the Grand Sapin takes this great cause to heart, and is fully committed to the client team. Their energy is focused on bringing together all ICI media to give the Sainte-Justine UHC Foundation maximum media exposure.
Médialliance, a team present at all times
Proactive, efficient and available, the Médialliance team enabled the Sainte-Justine UHC’s Grand Sapin campaign to reach an unprecedented level of visibility. We have been able to quantify the significant impact of our collaboration since it began in the midst of the pandemic. It’s a real pleasure to work with such human and dedicated professionals. Médialliance’s expertise and commitment in developing the media plan enabled us to amplify our voice. This was an essential pillar of the campaign’s success.
Julie Riel, Director, Public Campaigns and Events, Sainte-Justine UHC Foundation
