Princess Auto

As with previous openings, Médialliance skilfully combined digital and conventional media to literally occupy the territory and amplify the brand’s noise as soon as it arrived in the market, well aware of the importance for Princess Auto of being close to the community,

Médialliance integrated some of the region’s best-known local media into the media plan. The campaign was deployed primarily in high-impact formats: digital, out-of-home, remote radio and local digital weeklies. Sponsored by the starting line-up of the Drummondville Voltigeurs (QMJHL).