Cégep de Thetford
Plastic Engineering, a program in decline whose cohorts have exploded in applications thanks to the last 2 campaigns.
The project
The plastics engineering program was losing popularity due to the poor reputation of plastics in our society. The challenge was to revitalize the program, encourage young people to consider it, and effectively reach the 15-17 age group that needed to be directly challenged…The plastics engineering program was losing popularity due to the poor reputation of plastics in our society. The challenge was to revitalize the program, encourage young people to consider it, and effectively reach the 15-17 age group that needed to be directly challenged…
For such a young target, even more than for others, the communication channel is as important as the message communicated. Authenticity, relevance and dosage are essential, and Médialliance has deployed it perfectly in a strategy with multiple points of contact (TikTok, Twitch, YouTube, Spotify, Snapchat, Instagram…).For such a young target, even more than for others, the communication channel is as important as the message communicated. Authenticity, relevance and dosage are essential, and Médialliance has deployed them perfectly in a strategy with multiple points of contact (TikTok, Twitch, YouTube, Spotify, Snapchat, Instagram…).
The results
The results far exceed customer expectations.
- Year 1: 71% more registrations than expected, despite already ambitious targets
- Year 2: once again, the agency exceeded its new targets by 75%.
It was a tall order, but Médialliance rose to it with flying colors. Within a few months, we saw the results of our marketing campaign. The company provided us with excellent advice and support throughout our campaigns. We felt at ease with them. Special thanks to Marielle and Anne-Christine, who were always on hand to answer any questions we had, big or small!
Édith Jacques Communications Coordinator, Communications Department, Cégep de Thetford
