École Marcelle Mallet
École Marcelle Mallet occupies the territory
The project
The Marcelle Mallet school has been entrusting its media strategy to Médialliance for 8 years now. With roots in its community going back more than 160 years, the Médialliance team is committed to perpetuating the success of this institution.
The ever-increasing competition in the private school sector calls for evolving, innovative and efficient media strategies. For the Marcelle Mallet school, the return on investment can be seen quickly after each campaign.
Customer issues
Promote the Open House and maintain our leadership position.
Strategy
Adopt an optimal, diversified media mix to promote the Marcelle Mallet School’s Open House and new brand image. Nothing is more effective than mass media to propel this new image, consolidate market leadership and increase awareness.
Results
Click-through rates are all higher than the overall average of 3.78% for the education sector.
Facebook’s click-through rate has increased by 0.40% compared to 2022. EngageFront and YouTube click-through rates remain above the platform average (0.20% for EngageFront and 0.08% for YouTube).Click-through rates are all higher than the overall average of 3.78% for the education sector.
Facebook’s click-through rate has increased by 0.40% compared to 2022. EngageFront and YouTube click-through rates remain above the platform average (0.20% for EngageFront and 0.08% for YouTube).
