{"id":1466,"date":"2025-11-13T08:00:00","date_gmt":"2025-11-13T08:00:00","guid":{"rendered":"https:\/\/medialliance.ca\/?post_type=expertise&p=1466"},"modified":"2025-11-12T18:46:59","modified_gmt":"2025-11-12T18:46:59","slug":"advertising-on-facebook-and-instagram","status":"publish","type":"expertise","link":"https:\/\/medialliance.ca\/en\/expertises\/publicite-pour-facebook-et-instagram\/","title":{"rendered":"Advertising on Facebook and Instagram"},"content":{"rendered":"\n
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We define your objectives<\/h2>\n<\/div>\n\n\n\n
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Do you want to raise awareness, generate leads, or literally convert visitors into buyers?<\/p>\n\n\n\n

By defining one of these objectives for your campaigns, it is much easier to determine your KPIs and, above all, to invest your marketing budget wisely.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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We determine your audience using data<\/h2>\n<\/div>\n\n\n\n
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Do you know the online profile of your potential customers?<\/p>\n\n\n\n

Thanks to Meta’s advanced tools, it is possible to target by age, location, interests, and even purchasing behavior. We can also create lookalike audiences to broaden your reach to people who resemble your best customers. This precision greatly increases your chances of conversion.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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We define the budget and duration of the campaign<\/h2>\n<\/div>\n\n\n\n
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Have you ever spent astronomical sums on advertising that simply didn’t work?<\/p>\n\n\n\n

A poorly allocated budget can quickly eat away at your resources. We help you determine how much to invest, how long to run your ads, and how to adjust your strategy based on performance, so that every dollar counts.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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We create content tailored to each platform<\/h2>\n<\/div>\n\n\n\n
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Why do some of your campaigns work better on Facebook than Instagram?<\/p>\n\n\n\n

A common mistake is to consider Facebook and Instagram as identical. However, each platform has its own language and community:<\/p>\n\n\n\n

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  • Facebook<\/strong> attracts a more adult audience, often between 30 and 55 years old<\/strong> and older, who are looking for information, enjoy discussions, sharing, and longer formats.<\/li>\n\n\n\n
  • Instagram<\/strong> appeals more to a younger audience, mostly between the ages of 18 and 35<\/strong>, who consume visual content, short videos, stories, and reels.<\/li>\n<\/ul>\n\n\n\n

    Adapting your visuals and messages to these realities is essential to capture attention, speak to the right age group, and encourage action.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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    We continuously measure and optimize<\/h2>\n<\/div>\n\n\n\n
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    Launching the campaign is just the beginning.<\/p>\n\n\n\n

    We track your results in real time, adjusting your audiences, budgets, and creative assets to maximize effectiveness. A\/B testing is conducted to identify what works best and eliminate what doesn’t perform.<\/p>\n<\/div>\n<\/div>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Facebook and Instagram have become essential tools for promoting a business. These platforms bring together millions of active users every day and offer unique targeting capabilities thanks to the data they collect on users’ behaviors and interests.
    \nHowever, competition is fierce: your competitors are already investing in marketing strategies to gain visibility and attract your potential customers.<\/p>\n","protected":false},"featured_media":1435,"parent":0,"template":"","class_list":["post-1466","expertise","type-expertise","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nMedia placement for Facebook and Instagram ads<\/title>\n<meta name=\"description\" content=\"M\u00e9dialliance optimizes your Facebook and Instagram campaigns to generate leads, conversions, and maximize your return on investment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/medialliance.ca\/en\/expertises\/publicite-pour-facebook-et-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media placement for 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