{"id":1261,"date":"2025-07-09T18:15:21","date_gmt":"2025-07-09T18:15:21","guid":{"rendered":"https:\/\/medialliance.ca\/?post_type=etude-de-cas&#038;p=1261"},"modified":"2025-11-12T15:25:45","modified_gmt":"2025-11-12T15:25:45","slug":"quebec-bio","status":"publish","type":"etude-de-cas","link":"https:\/\/medialliance.ca\/etudes-de-cas\/quebec-bio\/","title":{"rendered":"Qu\u00e9bec Bio"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9baa9b4c wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column wp-embed-aspect-16-9 wp-has-aspect-ratio is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33%\">\n<h2 class=\"wp-block-heading -small\">Le projet<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-embed-aspect-16-9 wp-has-aspect-ratio is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-paragraph\">L\u2019objectif de Qu\u00e9bec Bio \u00e9tait de promouvoir et d\u00e9velopper la marque aupr\u00e8s de jeunes consommateurs vivant en couple avec ou sans enfant, d\u00e9j\u00e0 r\u00e9ceptifs \u00e0 acheter et<br>consommer des aliments biologiques. \u00c0 ce titre T\u00e9l\u00e9-Qu\u00e9bec a \u00e9t\u00e9 identifi\u00e9 comme un partenaire permettant de rejoindre efficacement ce genre de consommateurs et offrant des environnements pertinents pour appuyer le discours de Qu\u00e9bec Bio.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-paragraph\"><br>M\u00e9dialliance a propos\u00e9 au client une campagne associative dans &#8220;Donner l\u2019go\u00fbt&#8221; et &#8220;Moi j\u2019mange&#8221; qui s\u2019est d\u00e9ploy\u00e9 durant 8 semaines. De plus, l\u2019exploitation de panneaux de<br>commandite, de logo de transition, de bandeau anim\u00e9, pr\u00e9sence sur les auto-promotion et un volet num\u00e9rique, ont permis de faire rayonner Qu\u00e9bec Bio mais aussi 3 de ses<br>membres, en l\u2019occurrence la Ferme des Voltigeurs, l\u2019Anc\u00eatre et Boulangerie Inewa en plus du Gouvernement du Qu\u00e9bec.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9baa9b4c wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter size-large is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/medialliance.ca\/wp-content\/uploads\/2025\/06\/QuebecBio-logo-Corpo-Verti-RGB-1-1024x1024.png\" alt=\"\" class=\"wp-image-1264\" style=\"width:515px;height:auto\" srcset=\"https:\/\/medialliance.ca\/wp-content\/uploads\/2025\/06\/QuebecBio-logo-Corpo-Verti-RGB-1-1024x1024.png 1024w, https:\/\/medialliance.ca\/wp-content\/uploads\/2025\/06\/QuebecBio-logo-Corpo-Verti-RGB-1-300x300.png 300w, https:\/\/medialliance.ca\/wp-content\/uploads\/2025\/06\/QuebecBio-logo-Corpo-Verti-RGB-1-150x150.png 150w, https:\/\/medialliance.ca\/wp-content\/uploads\/2025\/06\/QuebecBio-logo-Corpo-Verti-RGB-1-768x768.png 768w, https:\/\/medialliance.ca\/wp-content\/uploads\/2025\/06\/QuebecBio-logo-Corpo-Verti-RGB-1.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9baa9b4c wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"TQ QuebecBio COMMANDITE 15S WEB\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Q-V-d5Y0pBY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"TQ QuebecBio AUTOPROMO 15S WEB\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/aOsjD6jzfQs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9baa9b4c wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"TQ QCBIO Inewa bandeau 10s\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/r5bNBNanNzY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"TQ QCBIO Ancetre Bandeau 10s\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9POJDaQdPJU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"TQ QCBIO FermeVoltigeurs Bandeau 10s\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/cGocXshSGG0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sur les sentiers du bio d\u2019ici!<\/p>\n","protected":false},"featured_media":1281,"parent":0,"template":"","class_list":["post-1261","etude-de-cas","type-etude-de-cas","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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