The project<\/h3>\n\n\n\n
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When Compagnie et Cie approached us to be their media partner for Transplant Qu\u00e9bec, our response was immediate. How could we refuse to put our expertise to work for such a vital cause?<\/p>\n\n\n\n
The M\u00e9dialliance team devised a bold media strategy, one that strayed from the beaten path. Every choice of partner and media environment was carefully selected to amplify the message and embed it at the very heart of public conversation. Because organ donation \u2014 it’s in us.<\/p>\n\n\n\n
The campaign rollout relied on strategic media placements that naturally sparked discussion. Right from the first week of January, the sponsorship of STAT<\/em> \u2014 in which a key character dies and their family is faced with the question of organ donation \u2014 set the tone.<\/p>\n\n\n\n <\/p>\n<\/div>\n\n\n\n This was followed by a powerful interview with Executive Director Martine Bouchard on On va se le dire<\/em>, as well as a lower-third banner during Tout le monde en parle<\/em>, Quebec\u2019s must-watch debate show, and another STAT<\/em> sponsorship during the season\u2019s final week, aligning with National Organ and Tissue Donation Week.<\/p>\n\n\n\n A powerful strategy combining targeted placements in emotionally charged, widely viewed programs with a strong digital media mix. The approach leveraged high-impact daily formats \u2014 such as first points of entry, homepage takeovers, and download-triggered videos on high-traffic media platforms \u2014 to maximize campaign visibility. This was supported by a complementary social media strategy designed to carry the campaign through to its peak during National Organ and Tissue Donation Week, held in the last week of April.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n For the past two years, our collaboration with M\u00e9dialliance on our annual campaign has been extremely positive. Thanks to their expertise and personalized approach, we\u2019ve been able to enhance the impact of our outreach efforts around organ donation with our key stakeholders.<\/p>\n\n\n\n Their work has ensured we reach the right audiences while staying true to the very essence of our mission. Their dedication, attentiveness, and professionalism have been key to achieving our goals.<\/p>\n\n\n\n By combining their media strategy expertise with our organ donation expertise, we have succeeded in expanding the reach of our message.<\/p>\nM\u00e9dialliance took up the challenge<\/h3>\n<\/div>\n\n\n\n
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Annie-Carole Martel,<\/strong> Director of Communications and Human Capital.<\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n![\"\"](\"https:\/\/medialliance.ca\/wp-content\/uploads\/2025\/05\/Transplant_Stat_6.png\"){kind=spacer}
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