{"id":1102,"date":"2024-06-04T20:06:08","date_gmt":"2024-06-04T20:06:08","guid":{"rendered":"https:\/\/medialliance.ca\/Etudes%20de%20cas\/princess-auto-3\/"},"modified":"2024-09-24T17:36:04","modified_gmt":"2024-09-24T17:36:04","slug":"princess-auto-3","status":"publish","type":"etude-de-cas","link":"https:\/\/medialliance.ca\/en\/etudes-de-cas\/princess-auto-3\/","title":{"rendered":"Princess Auto"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9baa9b4c wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\">The project<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9baa9b4c wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">As with previous openings, M\u00e9dialliance skilfully combined digital and conventional media to literally occupy the territory and amplify the brand&#8217;s noise as soon as it arrived in the market, well aware of the importance for Princess Auto of being close to the community,<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">M\u00e9dialliance integrated some of the region&#8217;s best-known local media into the media plan. The campaign was deployed primarily in high-impact formats: digital, out-of-home, remote radio and local digital weeklies. Sponsored by the starting line-up of the Drummondville Voltigeurs (QMJHL).<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9baa9b4c wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9baa9b4c wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\">M\u00e9dialliance took up the challenge<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<blockquote class=\"wp-block-quote formated has-primary-color has-text-color is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-primary-color has-text-color wp-block-paragraph\">The Grand Opening was a wonderful success, and we cannot thank your team enough!<\/p>\n<cite><strong>Mike Symons<\/strong>, Campaigns specialist, Princess Auto<\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-large has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"490\" src=\"https:\/\/medialliance.ca\/wp-content\/uploads\/2024\/06\/PA_Quebecor_Banniere-1024x490.png\" alt=\"\" class=\"wp-image-923\" style=\"border-radius:20px\" srcset=\"https:\/\/medialliance.ca\/wp-content\/uploads\/2024\/06\/PA_Quebecor_Banniere-1024x490.png 1024w, https:\/\/medialliance.ca\/wp-content\/uploads\/2024\/06\/PA_Quebecor_Banniere-300x144.png 300w, https:\/\/medialliance.ca\/wp-content\/uploads\/2024\/06\/PA_Quebecor_Banniere-768x368.png 768w, https:\/\/medialliance.ca\/wp-content\/uploads\/2024\/06\/PA_Quebecor_Banniere-1536x735.png 1536w, https:\/\/medialliance.ca\/wp-content\/uploads\/2024\/06\/PA_Quebecor_Banniere.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9baa9b4c wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/medialliance.ca\/wp-content\/uploads\/2024\/06\/PA_Intersitiel_PRE_320x480.jpg\" alt=\"\" class=\"wp-image-957\" style=\"border-radius:20px;aspect-ratio:2\/3;object-fit:cover;height:600px\" height=\"600\" srcset=\"https:\/\/medialliance.ca\/wp-content\/uploads\/2024\/06\/PA_Intersitiel_PRE_320x480.jpg 320w, https:\/\/medialliance.ca\/wp-content\/uploads\/2024\/06\/PA_Intersitiel_PRE_320x480-200x300.jpg 200w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large is-resized has-custom-border\"><img decoding=\"async\" src=\"https:\/\/medialliance.ca\/wp-content\/uploads\/2024\/06\/PA_Autobus-768x1024.jpeg\" alt=\"\" class=\"wp-image-919\" style=\"border-radius:20px;aspect-ratio:2\/3;object-fit:cover;height:600px\" height=\"600\" srcset=\"https:\/\/medialliance.ca\/wp-content\/uploads\/2024\/06\/PA_Autobus-768x1024.jpeg 768w, https:\/\/medialliance.ca\/wp-content\/uploads\/2024\/06\/PA_Autobus-225x300.jpeg 225w, https:\/\/medialliance.ca\/wp-content\/uploads\/2024\/06\/PA_Autobus-1152x1536.jpeg 1152w, https:\/\/medialliance.ca\/wp-content\/uploads\/2024\/06\/PA_Autobus-1536x2048.jpeg 1536w, https:\/\/medialliance.ca\/wp-content\/uploads\/2024\/06\/PA_Autobus-scaled.jpeg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large is-resized has-custom-border\"><img decoding=\"async\" src=\"https:\/\/medialliance.ca\/wp-content\/uploads\/2024\/06\/PA_Social_PRE_1080x1080_FR-1024x1024.jpg\" alt=\"\" class=\"wp-image-925\" style=\"border-radius:20px;aspect-ratio:1;object-fit:cover;width:452px\" width=\"452\" srcset=\"https:\/\/medialliance.ca\/wp-content\/uploads\/2024\/06\/PA_Social_PRE_1080x1080_FR-1024x1024.jpg 1024w, https:\/\/medialliance.ca\/wp-content\/uploads\/2024\/06\/PA_Social_PRE_1080x1080_FR-300x300.jpg 300w, https:\/\/medialliance.ca\/wp-content\/uploads\/2024\/06\/PA_Social_PRE_1080x1080_FR-150x150.jpg 150w, 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