{"id":1101,"date":"2024-06-04T20:05:15","date_gmt":"2024-06-04T20:05:15","guid":{"rendered":"https:\/\/medialliance.ca\/Etudes%20de%20cas\/fondation-du-chu-sainte-justine\/"},"modified":"2024-09-24T17:37:32","modified_gmt":"2024-09-24T17:37:32","slug":"fondation-du-chu-sainte-justine","status":"publish","type":"etude-de-cas","link":"https:\/\/medialliance.ca\/en\/etudes-de-cas\/fondation-du-chu-sainte-justine\/","title":{"rendered":"Sainte-Justine UHC Foundation"},"content":{"rendered":"\n
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The project<\/h3>\n<\/div>\n\n\n\n
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The partnership with the Sainte-Justine UHC Foundation began during the pandemic. From an event-based fundraising model, the Sainte-Justine UHC Foundation had to quickly reinvent itself to continue generating the funds so important to research, support the development of pediatric care, and above all deliver an incredible message of hope and reassurance.<\/p>\n<\/div>\n\n\n\n

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At M\u00e9dialliance, our human dimension goes beyond the attention we pay to our in-house team. The M\u00e9dialliance team dedicated to the Grand Sapin takes this great cause to heart, and is fully committed to the client team. Their energy is focused on bringing together all ICI media to give the Sainte-Justine UHC Foundation maximum media exposure.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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M\u00e9dialliance, a team present at all times<\/h3>\n<\/div>\n\n\n\n
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Proactive, efficient and available, the M\u00e9dialliance team enabled the Sainte-Justine UHC’s Grand Sapin campaign to reach an unprecedented level of visibility. We have been able to quantify the significant impact of our collaboration since it began in the midst of the pandemic. It’s a real pleasure to work with such human and dedicated professionals. M\u00e9dialliance’s expertise and commitment in developing the media plan enabled us to amplify our voice. This was an essential pillar of the campaign’s success.<\/p>\nJulie Riel<\/strong>, Director, Public Campaigns and Events, Sainte-Justine UHC Foundation<\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n

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Watch the video of Marie-F\u00e9e and Fred Pellerin – A story of light<\/a><\/div>\n<\/div>\n\n\n\n
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In 2023, more than 730,000 lights were lit at the 16th edition of the Grand Sapin, a record to date!<\/p>\n","protected":false},"featured_media":902,"parent":0,"template":"","class_list":["post-1101","etude-de-cas","type-etude-de-cas","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSainte-Justine UHC Foundation - Medialliance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/medialliance.ca\/en\/etudes-de-cas\/fondation-du-chu-sainte-justine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sainte-Justine UHC Foundation - Medialliance\" \/>\n<meta property=\"og:description\" content=\"In 2023, more than 730,000 lights were lit at the 16th edition of the Grand Sapin, a record to date!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/medialliance.ca\/en\/etudes-de-cas\/fondation-du-chu-sainte-justine\/\" \/>\n<meta property=\"og:site_name\" content=\"Medialliance\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/medialliance.ca\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-24T17:37:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/medialliance.ca\/wp-content\/uploads\/2024\/06\/SteJustine-thumb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"721\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/medialliance.ca\\\/en\\\/etudes-de-cas\\\/fondation-du-chu-sainte-justine\\\/\",\"url\":\"https:\\\/\\\/medialliance.ca\\\/en\\\/etudes-de-cas\\\/fondation-du-chu-sainte-justine\\\/\",\"name\":\"Sainte-Justine UHC Foundation - 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