{"id":1099,"date":"2024-06-04T20:04:32","date_gmt":"2024-06-04T20:04:32","guid":{"rendered":"https:\/\/medialliance.ca\/Etudes%20de%20cas\/cegep-de-thetford\/"},"modified":"2024-10-07T11:55:54","modified_gmt":"2024-10-07T11:55:54","slug":"cegep-de-thetford","status":"publish","type":"etude-de-cas","link":"https:\/\/medialliance.ca\/en\/etudes-de-cas\/cegep-de-thetford\/","title":{"rendered":"C\u00e9gep de Thetford"},"content":{"rendered":"\n
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The project<\/h2>\n<\/div>\n\n\n\n
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The plastics engineering program was losing popularity due to the poor reputation of plastics in our society. The challenge was to revitalize the program, encourage young people to consider it, and effectively reach the 15-17 age group that needed to be directly challenged\u2026The plastics engineering program was losing popularity due to the poor reputation of plastics in our society. The challenge was to revitalize the program, encourage young people to consider it, and effectively reach the 15-17 age group that needed to be directly challenged\u2026<\/p>\n<\/div>\n\n\n\n

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For such a young target, even more than for others, the communication channel is as important as the message communicated. Authenticity, relevance and dosage are essential, and M\u00e9dialliance has deployed it perfectly in a strategy with multiple points of contact (TikTok, Twitch, YouTube, Spotify, Snapchat, Instagram\u2026).For such a young target, even more than for others, the communication channel is as important as the message communicated. Authenticity, relevance and dosage are essential, and M\u00e9dialliance has deployed them perfectly in a strategy with multiple points of contact (TikTok, Twitch, YouTube, Spotify, Snapchat, Instagram\u2026).<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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The results<\/h2>\n<\/div>\n\n\n\n
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The results far exceed customer expectations.<\/p>\n\n\n\n